ABCD AWARD~An award given to employees who go above and beyond in their work to encourage them to excel in their work. BACKORDERED~When you order a product the is not in stock and will be shipped at a later date BOGO~Buy one, get one free. BOUNCE BACK COUPON~A coupon given to the customer after the sale to get the customer to come back to redeem it. BREAK-EVEN POINT~A break even point is the minimum amount of sales that a restaurant must achieve in order to cover all costs. CASH-IN SHEET~A method used to account for all money during an employee's shift. CASUAL DINING~A restaurant providing sit-down service in a relaxed atmosphere. COMPANY CULTURE~Often unstated policies concerning how problems are dealt with. COMPETITIVE ANALYSIS~Gathering information information about your competitors for the purpose of competing with them. CORE MENU CONCEPT~The main type of menu you offer, having to do with your restaurant concept. Corrosion-resistant material~a surface that will maintain their original qualities when they come in contact with cleaning solutions, foods, etc. CORPORATION~Setting up an ownership that is separate from the owners. CORRECTIVE FEEDBACK~the process of letting employees know what the correct procedures are in you business. COST OF GOODS~The total dollar amount of all inventoried items that have been used in the restaurant. CROSS CONTAMINATION~The transmission of bacteria, chemicals, etc. from one product to another product. CURB SIGN~A sign placed outside your business, allowing you to place specials, menus or artwork. DAY-PART~The menu time period when menu items are served in your restaurant, such as the breakfast menu, lunch menu and dinner menu. DEMOGRAPHIC SURVEY~a report on consumer habits according to age, gender, income, race, etc. Dramshop law~any law concerning establishments serving alcoholic beverages to the public. DRINK COST~the cost of all items pertaining to the cost of drink sales inventoried in your restaurant. Dual-Branding~when two or more brand name operations are located in the same retail space. FSI~an advertisement or message that are mailed to postal patrons or inserted in newspapers. EGRESS~a term that describes how easy it is for your customers to exit your restaurant or parking lot. FEASIBILITY STUDY~A study done to see if your concept will work. FIFO~using products according to date of expiration or when they were received. FIXED COSTS~The ongoing permanent costs that do not vary, such as rent, leases and loans. FOOD CONTACT SURFACES~All surfaces that come in contact with food. FRANCHISING~The decision to market your business idea for a fee or a per-cent of the gross sales. FRANCHISEE~Someone who owns a franchise. FRONT OF THE HOUSE~The part of your restaurant where your customer goes. FULL SERVICE~full service restaurant is one where a wait person is there to see to the customer's every need GOODWILL~The value of the positive reputation/feelings you have built up with your customers. HOLD TIME~The time you are allowed to hold an item before it begins to break down. HVAC~Heating, Ventilation and Air Conditioning IMAGE ADVERTISING~Determining the good qualities of your product and advertising that good quality. INGRESS~having to do with how easy it is for your customers can enter your restaurant or parking area. Kitchenware~multi use utensils other than tableware. LIMITED LIABILITY COMPANY~a legal form of business company in the United States offering limited liability to its owners. LTO~used in advertising to let the customer know that the special sale, offer or product will only be offered for a limited time. MARGIN MARKUP~a term used to describe the price the manufacturer charges the distributor and the amount he is charging you. MARKET PENETRATION~your business's share of the market. MARKET SATURATION~how much the market is already serviced by like products. Meat Jobber~A distributor or wholesaler that sells to restaurants. MENU MIX~how much each product receives from the gross sales in your restaurant. MYSTERY SHOPPER~Someone who is asked to visit a restaurant and evaluate its performance OPEN-DOOR POLICY~A policy that lets employees know you are always free to talk about their concerns. OUTSOURCING~Paying for a job done by someone who is not under your employment. PAID-OUT~Money taken from the register to purchase items with cash for the restaurant. PARTNERSHIP~When two or more people go into business together and share all liabilities, assets and profits. PASS STATION~an area of the restaurant where food is passed from the kitchen to the wait staff. PERCEIVED VALUE~Your customer's value that they attach to your product or service. POINT OF DISTINCTION~The point of where your business differs from all others. POINT OF PURCHASE~the place where your customers pay for their items. PRESS RELEASE~a brief, concise story that is submitted to the media for possible publication. PRIME INTEREST RATE~an interest rate reserved for bank's most credit-worthy customers. PRODUCTIVITY~A measure of scheduling efficiency. REPRIMAND~A notice or action given to employees who disregard your restaurant policies. SAFE MATERIAL~a material that will not negatively impact a food product. SANITIZING~A cleaning process to remove anything unclean. SINGLE SERVICE ARTICLE~Disposable tableware, carry out utensils designed for one-time or one person use. SOLE PROPRIETORSHIP~A business that is owned and operated by one person. STAIR-STEPPING~Scheduling employees at different intervals to improve productivity. TABLE TURN~How many times a table in restaurant is used to serve a new customer. Tableware~eating, drinking and serving utensils for the table. TARGET MARKET ANALYSIS~Determining who your customers are and designing marketing towards their profile. TRADE AREA~The area surrounding your business, which provides your major customer base. TRAFFIC COUNT~the survey of actual foot traffic or motor traffic passing your restaurant. TRIPLE-NET LEASE~A lease requiring the person leasing to pay all expenses (utilities, taxes, insurance, maintenance, etc.) in addition to the rent. WASTE FACTOR~Adding a percentage to food costs to account for food waste or loss. YIELD~The total amount that is usable in a product after unusable parts are removed. UTENSIL~tableware and kitchenware, that is used to cook or eat food. VARIABLE COST~The cost in your business that vary with the amount of activity in your business such as cost of goods.